It can be a significant challenge to get noticed on social media. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us.
If you haven’t yet discovered the potential of live streaming on social media – now is a great time to get in on the action and include it in your digital marketing strategy.
Live streaming platforms such as Facebook and Instagram Live are a fantastic way to build a lasting connection with your audience. With the potential to reach 1.71 billion monthly active users on Facebook Live alone, there is absolutely no good reason to avoid using live video to market your business.
5 ways to make the best live videos :
1. Practice Makes Perfect
The most common reason for hesitating to get started with live video streaming is camera shyness.There’s no way around this, if you want to make engaging live videos, you need to familiarize yourself with being in front of a camera and get really comfortable talking to yourself. The only way to do this is to practice, and then practice some more. This can be done with a mirror or recording yourself and playing it back because this can help you spot weaknesses and fix them.
2. Invest In Some Gear
While shakily holding your Phone for over 10 minutes at a time might seem like a good idea at first, your audience probably won’t feel the same.
At the most basic level, you’re going to want two pieces of equipment to improve your live videos:
A decent microphone
A sturdy tripod
The quality of your audio makes a huge difference for live streaming so think about getting a good mic early on. You will also want a tripod so that your videos are steady and not shaking all over the place.
3. Have An Outline
First, decide what topics and themes you want to cover in your video and what you want your audience to get out of it as well as what actions you want them to perform after it.
Make a quick outline for each video so you know which direction you’re heading in when recording and don’t end up fumbling for words mid-way through. Your outline should include any calls to action you plan to include.
4. Engage With Your Audience
One of the best things about live streaming is that it allows you to have personalized interactions with your viewers. This is a great way to get people interested in you and your business.
A great way to interact with a live audience is through an AMA (Ask Me Anything). Every once in a while, do a live stream where you take questions from your viewers and answer them in a casual, light-hearted manner.
A few tips for engaging with your audience:
Be prepared to give some details into your personal life
Offer something of value (if you’re a chef, for example, teach a recipe live and respond to comments in between)
Play a game or share a poll with your viewers
Give a funny reaction to people’s comments
Master the art of storytelling
5. Video Length
When you begin your live stream, it will take some time for a decent number of viewers to find their way to your video.
Ideally, you want to aim for a minimum of 20 minutes of streaming time. This will not only allow for more people to join in, but also give you the chance to effectively engage with your viewers.
Hopefully, with these tips, you will be well on your way to making engaging and visually attractive live videos that will net you more followers on social media